The focus on consumer experience has traditionally been centered on the in-store shopping experience. It then extended to ecommerce. Now, with the increasing use of digital – social media and mobility have become yet some more channels to engage with…
“Grey” Market Incorporated : Selling to the Seniors.
So, Amazon has opened brick and mortar stores to sell to the elderly. (Source: http://www.retailwire.com/discussion/16714/amazon-targets-aarp-set-with-new-store) The graying of America means that Amazon has targeted a large and growing market, one that also has significant levels of disposable income. Items purchased…