I enjoy celebrating small achievements. I also like to challenge colleagues enticing them with small gifts for completing the challenge. This helps create an atmosphere of innovation and new idea generation. Meeting these challenges, gives me a great kick and…
No more silos
The challenge of integrating different elements of marketing activity is consistently listed by CMOs as one of their biggest concerns. Nowhere is the challenge greater than in bringing brand and shopper marketing together. Brand and shopper marketing have traditionally existed…