Think of hair-oil and the first name that comes to your mind is Parachute. Think of edible oil and more often than not it is Saffola. Talk of advanced skin care and a name that shall easily pop up is…
Distinguishing the Customer Experience through Customer Intimacy
How often do you think your customers, upon closing a transaction, leaving the store, or visiting your web page, think, “Boy, that brand really understands me.” In fact, most organizations do have the ability to do just that – to…
Beauty Segment Unleashed
More and more brands are looking at Indian women and men, in that order, to write their growth story. Beauty segment has shown itself to be a recession proof industry, in the Indian context, if the growth numbers of the…
Translating Visual Appeal into Brand Appeal-The Business of Brand Licensing
A shopper is spoilt for choice today! Any category that you can think of today has umpteen players vying for the shopper’s attention. The USPs that they offer to compete includes variation in price or perhaps the customer service that…
And the Award Goes To…..
Let’s accept it…no matter how many birthdays we celebrate, no matter how high the ladder we climb in our personal and professional life, we all have this latent and sublime wish of having our efforts and work recognized. This is…
Page by Page – The Journey of Oxford Bookstore
Fashion comes and goes, brands go through a lifecycle and sooner or later they do see competition taking over their charm, retail formats need constant change as per the changing market dynamics but one category that remains unperturbed and without…
Love at First Bite…
Donuts! The sweet and round mouth-watering indulgence! Who doesn’t like them?? The world prefers them sweet. But in India, there is a savory option for donut available as well. The credit for this innovation goes to Singapore based F&B company…
Magic from the East – Seven East
Fashion in India is at its all time high and this is evident with the mushrooming of Indian as well as International brands in the country. Flashback a decade ago and the scene was quite different. Where the advent of…