According to a survey conducted by A.T. Kearney, 55% of shoppers said they engage via both online and physical touch points throughout their shopping life cycle. Brands must understand the customer engagement across all touch points and focus on the…
Reach out digital shoppers with trusted data
The retail industry is in the midst of a revolution – one impacting both customer expectations and commerce. There will be 2.7 billion internet users by the end of this year, and that number will continue to grow at a…
Roundtable: Practices of Owner Driven and Owner Managed Retailers
Asif Merchant, MD, Catwalk B A Srinivasan, CEO & MD, Viveks Ltd Balakrishnan, CEO, ABC Apparels Pvt Ltd (Venfield) R Maheshwari, CEO, Texpert Rachit Mathur, Principal, The Boston Consulting Group Rafiq Sait, MD, Gatsby India Ltd Subhash Chandra, MD, Sangeetha…
Round Table on Emerging Strategies of Marketers for winning the new consumer
From Left To Right: Deepa Thomas, Head Corporate Communications & eCommerce Evangelist, eBay India; Madan Mohapatra, Head Media Marketing, Future Group; Deepshikha Surendran, Head Marketing, Infiniti Retail Ltd.; Uma Talreja, Head Marketing Westside, Trent Ltd; Puneet Varma, GM & Head…