Industries can stay the same for decades until a disruption comes along that changes the face of that business forever. In India, the market for laundry was mostly unorganised with traditional dhobiwalas washing clothes like they’d always done and ironing…
No more silos
The challenge of integrating different elements of marketing activity is consistently listed by CMOs as one of their biggest concerns. Nowhere is the challenge greater than in bringing brand and shopper marketing together. Brand and shopper marketing have traditionally existed…
HR Dinosaurs
Leadership expert John Maxwell made an interesting observation: ‘People may hear your words, but they feel your attitude’. This line perfectly describes effective human resource management in today’s world. Human Resource (HR) functions have seen significant transformations over the years,…
The New HR JD
As the world changes around us, the role of HR is changing. HR professionals need equip themselves with new skill sets to be able to mine human potential in the digital age. In a milieu, where our lives are ruled…
Major challenges and building blocks for adopting omni-channel retailing strategy
Although Omni-Channel execution is undeniably a top priority for retailers, they are still striving hard to address several underlying issues hindering the effective delivery of Omni-Channel experiences. Brands are finding it increasingly difficult to move away from channel-specific silos, and…
FDI in retail and e-commerce: a retailer’s perspective
Recent media reports about the meeting between leading e-commerce companies and officials from the Ministry of Commerce suggest that the Government of India may be considering FDI in B2C e-commerce outside the ambit of FDI in retail policy making. This…
Independence… and what?
Independence day – as a student in primary school, it meant the ritual of flag hoisting and patriotic songs on DD. As I grew older, it became about the speeches I was asked to give. Once I was back to…
A different case of drug abuse
The government has cracked down on online entities selling restricted medicines without prescription or proper approvals and is now planning a strong dose of regulations for them The months of April and May saw an upsurge of activism by the…