As online shopping has surged, traditional retailers have lost millions in sales to so-called showrooming — when shoppers check out products in stores that they then buy from e-commerce sites. How can traditional retailers fight Back? Let us understand, what…
Keynote address – Sanjiv Mehta, Chairman HUL
“E-tailing is to retail what the steam engine was to horse manure in Victorian England” he said, using an example to demonstrate that Evolution can be both incremental and disruptive. “E-tailing is to retail, what the steam engine was…
Decoding Market Evolution
Where is the Indian consumer today compared to 10 years back? Previously our addressable market was 30 crore Indians. In the last 10 years, another 15 crore new voters have come in. This segment is young,…
Emerging Consumer Insights
Opening Remarks Incredible diversity of consumer segments in India. A few examples: 1. Urban <20 yrs – don’t tune into TV / Radio / newspapers. Communicate thru data not voice. 2. The traditional consumer who shops once a month, but…