I am a member of the esteemed technology committee of Retailers Association of India and in that capacity, one of our key contributions every year is to help shape a technology forum for the industry viz Retail Technology Conclave (ReTechCon).…
Strategies for Adopting Omni-channel Retailing
According to a survey conducted by A.T. Kearney, 55% of shoppers said they engage via both online and physical touch points throughout their shopping life cycle. Brands must understand the customer engagement across all touch points and focus on the…
Reach out digital shoppers with trusted data
The retail industry is in the midst of a revolution – one impacting both customer expectations and commerce. There will be 2.7 billion internet users by the end of this year, and that number will continue to grow at a…
Total Retail: Customer Trends that are Changing Business Models
Total Retail: Customer Trends that are Changing Business Models – Report by PwC Presented by: Ms. Rachna Nath, Head of the Consumer Products Practice – PwC Thinking Total Retail There was a clear difference between how the retailer looked at…
India’s Cyber Monday – GOSF 2013
The Great Online Shopping Festival (GOSF) by Google, is India’s answer to Cyber Monday. GOSF is an online retail festival with about 200 participating e-tailers. In 2012, the festival saw under a million customer queries, which doubled in 2013. Most…
Dynamix Technology
The need and relevance of technology in retail operations is a no-brainer, but the success of technology implementations depends on two very important factors, viz. Which technology partner you choose and How do they go about managing change. Storai presents…