Splitting the buy: In the broadcast world, marketers often allocate media dollars across several TV networks, hoping that vast reach will capture the audience they are after. But for digital campaigns, it’s often better to consolidate campaign spend. Why? Data.…
Reach out digital shoppers with trusted data
The retail industry is in the midst of a revolution – one impacting both customer expectations and commerce. There will be 2.7 billion internet users by the end of this year, and that number will continue to grow at a…