Panelists – from Left to Right: Vikas Choudhary, COO & CFO, AIMIA; Duncan Grant, Multichannel Director, The Entertainer; Latif Nathani, MD, eBay; Manish Tiwary, Executive Director, HUL; Sundeep Malhotra, CEO, HomeShop 18 Opening Remarks by the Moderator Some of the…
Decoding Market Evolution
Where is the Indian consumer today compared to 10 years back? Previously our addressable market was 30 crore Indians. In the last 10 years, another 15 crore new voters have come in. This segment is young,…
Round Table on Emerging Strategies of Marketers for winning the new consumer
From Left To Right: Deepa Thomas, Head Corporate Communications & eCommerce Evangelist, eBay India; Madan Mohapatra, Head Media Marketing, Future Group; Deepshikha Surendran, Head Marketing, Infiniti Retail Ltd.; Uma Talreja, Head Marketing Westside, Trent Ltd; Puneet Varma, GM & Head…
Total Retail: Customer Trends that are Changing Business Models
Total Retail: Customer Trends that are Changing Business Models – Report by PwC Presented by: Ms. Rachna Nath, Head of the Consumer Products Practice – PwC Thinking Total Retail There was a clear difference between how the retailer looked at…
“On being Social” – Social Media in Indian Retail
“Are you social with your customer?” ”Do you deliver brand value to the customer via social media?”, “Do you use it to increase sales?”. These were the three provocative questions posed by moderator Ajay Aggarwal to the panel “On Being…
On being social: From Social Media to Social Commerce
Most retailers in India are now visible on social media. However not all retailers are clear about why they are on social media. The question of whether social media provides visibility, voice or value remains. As the framework below shows,…