“Have you ever heard the story of Joshie the giraffe?” ask Matthew Dixon, Nick Toman and Rick Delisi at the start of The Effortless Experience, a book that spells out how to win customer loyalty. It goes like this. Joshie is…
Do you have a sound pre-media strategy?
Brands will emerge winners only when they are able connect to the target audience at the point of sale. In a cluttered market, where 90 % of the products are still sold through traditional kirana store, it becomes a big…
Sustainability: It’s up to us now
Companies that work within the food and grocery supply chain face some pressing issues on sustainability. These have been well documented, from securing future energy supply, land quality and availability, water quality and quantity, whilst improving biodiversity. They require a…