Brands will emerge winners only when they are able connect to the target audience at the point of sale. In a cluttered market, where 90 % of the products are still sold through traditional kirana store, it becomes a big…
Keynote Address – Bijou Kurien @ KRS 2014
South India is incredibly diverse – be it language, culture, food or clothing. The four southern states have 25% of the country’s population, but 30% of its retail turnover. They are more literate and have higher levels of per capita…
Changing Dimensions of the Indian Retail Sector
The Indian Retail Market – A Gold Mine For mot international retailers, growth in their home markets have levelled out, forcing them to look to emerging markets. Markets such as India, backed by favourable demographic profile and rising income levels…