If you want to engage your customers, build loyalty, and ultimately increase sales, a great place to start is by examining the path to purchase through your customer’s eyes. With mobile internet penetration ever increasing, the way your customers search…
Customer Loyalty: A simple secret revealed
“Have you ever heard the story of Joshie the giraffe?” ask Matthew Dixon, Nick Toman and Rick Delisi at the start of The Effortless Experience, a book that spells out how to win customer loyalty. It goes like this. Joshie is…
Round Table on Emerging Strategies of Marketers for winning the new consumer
From Left To Right: Deepa Thomas, Head Corporate Communications & eCommerce Evangelist, eBay India; Madan Mohapatra, Head Media Marketing, Future Group; Deepshikha Surendran, Head Marketing, Infiniti Retail Ltd.; Uma Talreja, Head Marketing Westside, Trent Ltd; Puneet Varma, GM & Head…
“Now is the Time”: Customer Loyalty in India
“Now is the Time”: Customer Loyalty in India Mr. Akash Sahai, Country Manager, AIMIA. Findings 85% of smartphone and social network users are below the age of 35 45% of online consumers access the internet only through their mobile devices…
A Soulful Endeavor
SoulFlower has created a new retail category India. Inspired from the idea of ‘Spa @ home’, Natasha Tuli, Owner, Soulflower started a retail chain of stores that offer a range ‘do it yourself’ of aroma therapy solutions. STOrai profiles: “Inspired…
TRRAIN Retail Awards – Feather in the retail cap
At the TRRAIN Retail Awards 2013 we witnessed the stories of sincerity, dedication and quick wit that showcased excellence in retail service. On 12th December, 2013, 21 retail associates from all over India were felicitated for their dedication to service…
Delivering the Future of Retail Today
One of the keynote speakers at ReTechCon 2013 – Sanket Akerkar themed his address around the three dimensions of customer centricity: delivering Personal, Seamless & Differentiated Service. Personalized service: Service which “remembers” customer preferences (e.g. Domino’s online ordering platform prompts…
Going Mobile
The focus on consumer experience has traditionally been centered on the in-store shopping experience. It then extended to ecommerce. Now, with the increasing use of digital – social media and mobility have become yet some more channels to engage with…