Characteristics that have powered the success of emerging giants – and how they can ensure these traits remain a huge competitive advantage Today, giant companies from rapid-growth economies are transforming the make-up of global business. Companies based in emerging markets…
Do you have a sound pre-media strategy?
Brands will emerge winners only when they are able connect to the target audience at the point of sale. In a cluttered market, where 90 % of the products are still sold through traditional kirana store, it becomes a big…