“Have you ever heard the story of Joshie the giraffe?” ask Matthew Dixon, Nick Toman and Rick Delisi at the start of The Effortless Experience, a book that spells out how to win customer loyalty. It goes like this. Joshie is…
PLAYING THE LOYALTY CARD RIGHT
Getting a grip on the customer’s psyche is a tall order. In a market like India, which is close to a demographic inflection point, the challenge is even more complex. In May 2013, AIMIA roped in IMRB to study consumer…
The Ultimate Knowledge Platform for the Retail Industry
STOrai provides an overview of the knowledge initiatives at the Retail Leadership Summit 2014 (RLS). RLS saw the release of 7 Knowledge reports. Key insights are highlighted here – full details are available at http://rls.net.in/Knowledge_Zone.html RAI – TCS: Retail Operations…
“Now is the Time”: Customer Loyalty in India
“Now is the Time”: Customer Loyalty in India Mr. Akash Sahai, Country Manager, AIMIA. Findings 85% of smartphone and social network users are below the age of 35 45% of online consumers access the internet only through their mobile devices…
Loyalty has to be earned
Loyalty as a phenomenon is widespread, but how many retailers comprehend its potential and appreciate its power? Price Waterhouse Cooper (PWC)’s report on “The best business allies: Retaining Customers” focuses on what retailers can do. STOrai highlights: As the global…
Work together, build loyalty, and make profits
What is a business without loyal customers and profit margins? We know numbers are sacrosanct and we also know what we see in P&Ls is not just about numbers. It is actually much beyond it. Forrester Research puts the business…