Opening Remarks Incredible diversity of consumer segments in India. A few examples: 1. Urban <20 yrs – don’t tune into TV / Radio / newspapers. Communicate thru data not voice. 2. The traditional consumer who shops once a month, but…
India’s Cyber Monday – GOSF 2013
The Great Online Shopping Festival (GOSF) by Google, is India’s answer to Cyber Monday. GOSF is an online retail festival with about 200 participating e-tailers. In 2012, the festival saw under a million customer queries, which doubled in 2013. Most…
“E-Merging” Indian Retail
Retailers around the globe are attempting to build the right strategy that helps reap success in emerging markets. Kedar Mehta, from TCS’s Global Retail Consulting Practice describes this ‘E-Merging’ Indian retail model. The model combines the best of offline &…
The Brick & Click Synergy
Traditional brick and mortar stores have realized that the online space is a powerful channel to amplify reach, boost sales and build brands. STORAI speaks to four leading Brick & Mortar brands who are synergizing online and offline. Co-existence. It’s…
Logistically Yours
The success of e-tailing is intertwined with the quality of logistic support; robust, responsive and lean is the need of the hour. Storai, in conversation with Anil Khanna, MD, Blue Dart Express Ltd. profiles Blue Dart’s ecommerce service. “The play…
The dramatic birth of an e-shopper
10/10/2013 Today is world embarrassment day. At least for me. I had gone to the office canteen for chai, and Richa was raving about the variety available at some place called Dealz Planet. This shop sounded interesting, so I asked…
The Rise of E-Tailing
E-tailing in India has reached a tipping point. STORAI investigates. With more than 85% of the world shopping online, it’s no longer a fad, even in developing markets like India. Worldwide retail web sales will reach nearly USD 1 trillion…
VM & Presentation Platforms
There is an ever increasing demand on Visual Merchandising (VM) departments to develop and assist in the development of the retail experience – away from the long established traditional locations where the visual merchandiser would normally work. VM is linked…