Splitting the buy: In the broadcast world, marketers often allocate media dollars across several TV networks, hoping that vast reach will capture the audience they are after. But for digital campaigns, it’s often better to consolidate campaign spend. Why? Data.…
Never Knowingly Undersold
STOrai profiles the people management practices of JOHN LEWIS – one of the largest high street retailers from the UK. The John Lewis story is characterized by success on three fronts – sales, online and people. They have ridden out…