Retailers around the globe are attempting to build the right strategy that helps reap success in emerging markets. Kedar Mehta, from TCS’s Global Retail Consulting Practice describes this ‘E-Merging’ Indian retail model. The model combines the best of offline &…
Emerging Markets: “And still….Opportunity”
At the same time, the appetite for expansion has been recalibrated. For example, retailers are looking at creating a number of ‘scouting options’ through low risk entry options such as franchising and converting into JV’s or owned operations based on…
On the Consumption Trail
The Indian consumer has evolved from a simple buyer driven by a seller’s market to a ‘spoilt for choice’, informed, entity. STOrai speaks to marketing experts to profile the change consumers have undergone over the years. In the words of…
Bees saal baad – shopping then and now
A few months back, I was helping my mother clear out her loft, and I came across her 20 year old Diary. It was more like a record of household expenses, with a few recipes pencilled in along the margins.…
gia 2013 -2014 – GLOBAL INNOVATION AWARD WINNERS FROM 22 COUNTRIES CELEBRATED AT THE INTERNATIONAL HOME + HOUSEWARES SHOW IN CHICAGO
CHICAGO (January 6, 2014) – The International Home + Housewares Show and International Housewares Association (IHA), the global sponsors and organizers of the gia (Global Innovation Award) program, today announced the national gia winners of 2013-2014 – including 23 innovative…
Innovations in Retail Education
Founded in 1991, ITM Business School was amongst the first private, non-aided business schools in India. Ranked among the top 50 business schools in India, ITM offers a specialized Retail program. STOrai highlights retail innovations in learning. The PGDM iConnect…
Emerging Consumer Segments in India
A combination of economic factors and changing consumer preferences has led to the emergence of new consumer segments in India. KPMG describes the drivers behind emerging consumer segments in India. STOrai features: The retail industry in India has been growing…
Building brands in emerging markets
For global brands, the challenge of emerging markets is analogous to the ‘classic’ centralize v/s decentralize debate. Growth for most of the top 20 global consumer product brands (Coco Cola, Pepsi, Gillete, Kellogs, Nestle etc) will be driven by emerging…