Loyalty as a phenomenon is widespread, but how many retailers comprehend its potential and appreciate its power? Price Waterhouse Cooper (PWC)’s report on “The best business allies: Retaining Customers” focuses on what retailers can do. STOrai highlights: As the global…
A Soulful Endeavor
SoulFlower has created a new retail category India. Inspired from the idea of ‘Spa @ home’, Natasha Tuli, Owner, Soulflower started a retail chain of stores that offer a range ‘do it yourself’ of aroma therapy solutions. STOrai profiles: “Inspired…
How Green is your mall?
Malls are the new temples of consumerism and are the sign of improving standard of living. The cycle of mall development leading to commercialism leading to consumption which raises property values around the mall is well documented. But malls are…
TRRAIN Retail Awards – Feather in the retail cap
At the TRRAIN Retail Awards 2013 we witnessed the stories of sincerity, dedication and quick wit that showcased excellence in retail service. On 12th December, 2013, 21 retail associates from all over India were felicitated for their dedication to service…
“Thank you bola kya?”
Retail is the second largest employer in the country, with a labor force of over 35 million. Front line- associates perform yeoman service- “We act as fashion consultants to help you chose garments, secretaries who remind of items you have…
The Brick & Click Synergy
Traditional brick and mortar stores have realized that the online space is a powerful channel to amplify reach, boost sales and build brands. STORAI speaks to four leading Brick & Mortar brands who are synergizing online and offline. Co-existence. It’s…
Australian Retailers on Indian Turf
A group of six Australian retail students visited India to observe one of the fastest growing retail markets in the world. STORAI reports. Retail, in both India and Australia, has seen increasing globalised competition, due to increased multinational brand presence…
License to Sing
Music is an integral part of an in-store environment – however, retailers in India require Public Performance Licenses (PPLs) or Music Playout Licenses. STORAI, in partnership with Radiowalla Network Pvt. Ltd. simplifies: Every retailer knows the importance of Music in…