According to a survey conducted by A.T. Kearney, 55% of shoppers said they engage via both online and physical touch points throughout their shopping life cycle. Brands must understand the customer engagement across all touch points and focus on the…
The four habits of highly ineffective marketers
Splitting the buy: In the broadcast world, marketers often allocate media dollars across several TV networks, hoping that vast reach will capture the audience they are after. But for digital campaigns, it’s often better to consolidate campaign spend. Why? Data.…
Kongu Retail Summit: Coimbatore Ahoy!
STOrai profiles the inaugural edition of the Kongu Retail Summit at Coimbatore on March 18 2014. Southern India is the home of both retail and organized trade and RAI’s Southern council has long been of the view that networking events…
Creating Channel Supremacy the Multichannel Way
Panel Discussion on Creating Channel Supremacy the Multichannel Way had experts from retail chains in South India brainstorming & discussing the trends on retail industry, especially in the context of multichannel retail. Panelists in this session were: Suraj Shantakumar, Director…
Retail Operations Benchmarking and Excellence Survey 2014: A report by RAI & TCS
Retail Operations Benchmarking and Excellence Survey 2014 About the Study • The Retail Operations Benchmarking and Excellence Survey (ROBES) focuses on the state of multichannel retail in India. • Consumers have increasingly taken to e-commerce, and retailers in India have…
Total Retail: Customer Trends that are Changing Business Models
Total Retail: Customer Trends that are Changing Business Models – Report by PwC Presented by: Ms. Rachna Nath, Head of the Consumer Products Practice – PwC Thinking Total Retail There was a clear difference between how the retailer looked at…
“E-Merging” Indian Retail
Retailers around the globe are attempting to build the right strategy that helps reap success in emerging markets. Kedar Mehta, from TCS’s Global Retail Consulting Practice describes this ‘E-Merging’ Indian retail model. The model combines the best of offline &…
ROBES 2014 SESSION – State of Multichannel Retail
Last year, I had the pleasure of sharing with you a pioneering survey on Store Operations. This year, it gives me great pleasure to present to you India’s first ever ROBES survey on Multichannel Preparedness of Brick & Mortar Retailers. …