Are you brand loyalist? Do you love your brand? Do you know what goes into making a brand successful? The session on Brand marketing: The challenge of Building a Brand Everyone Loves at Retail Leadership Summit 2016 (RLS) explored the…
Show and sell
How do I increase my sales? That’s the fundamental challenge most retailers face. And so they are finding new ways to woo shoppers through in-store promotions, e-mailers and messages showering them with discounts and offers. Tech-savvy retailers even use social…
Reach out digital shoppers with trusted data
The retail industry is in the midst of a revolution – one impacting both customer expectations and commerce. There will be 2.7 billion internet users by the end of this year, and that number will continue to grow at a…
Do you have a sound pre-media strategy?
Brands will emerge winners only when they are able connect to the target audience at the point of sale. In a cluttered market, where 90 % of the products are still sold through traditional kirana store, it becomes a big…
Malls and retailers: A reve-new model
If you go to any Mall, you will see several small stores. These vanilla stores, as they are called, easily form the majority of tenants in Malls. They are the ones who pay the highest rents too. They are taking the…
Building brands in emerging markets
For global brands, the challenge of emerging markets is analogous to the ‘classic’ centralize v/s decentralize debate. Growth for most of the top 20 global consumer product brands (Coco Cola, Pepsi, Gillete, Kellogs, Nestle etc) will be driven by emerging…