According to a survey conducted by A.T. Kearney, 55% of shoppers said they engage via both online and physical touch points throughout their shopping life cycle. Brands must understand the customer engagement across all touch points and focus on the…
Creating Channel Supremacy the Multichannel Way
Panel Discussion on Creating Channel Supremacy the Multichannel Way had experts from retail chains in South India brainstorming & discussing the trends on retail industry, especially in the context of multichannel retail. Panelists in this session were: Suraj Shantakumar, Director…
“Engaging the Empowered Customer”: Omni Channel Retailing
The journey of organized retail in India since the last two decades has been rather quick – from offering convenience to the shopper in a posh brick and mortar format to giving him an option to shop online and then…
Accelerating Availability: Supply Chain Solutions
Emergence of omni-channel retail has given rise to complexities in supply chain management. The session “Accelerating Availability: Supply Chain Solutions” explore the different aspects of SCM in the context of omni-channel retail. The session was moderated by Anant Mahale, Director,…
Retail Technologies for Omni-Channel Retailer
Mr Raj Maini, Worldwide Director of Marketing, Visual Retailing-Intelligent Systems group, Intel Corporation, touched upon the subjects like identifying omni-channel retailers, why there’s the need for embracing omni-channel retail and vision and technology for technology framework, and substantiating these points…
Going Mobile
The focus on consumer experience has traditionally been centered on the in-store shopping experience. It then extended to ecommerce. Now, with the increasing use of digital – social media and mobility have become yet some more channels to engage with…