Most of the literature on e-commerce suggests that online payments in India will shift away from cash on delivery (COD). The graph below is typical – by 2016, the expectation is that COD will drop 10 percent, being replaced by…
Do you have a sound pre-media strategy?
Brands will emerge winners only when they are able connect to the target audience at the point of sale. In a cluttered market, where 90 % of the products are still sold through traditional kirana store, it becomes a big…
PLAYING THE LOYALTY CARD RIGHT
Getting a grip on the customer’s psyche is a tall order. In a market like India, which is close to a demographic inflection point, the challenge is even more complex. In May 2013, AIMIA roped in IMRB to study consumer…
The Art and Science of Retailing Occasion Wear in South India
The Panel Discussion on The Art and Science of Retailing Occasion Wear in South India had industry experts discussing on how they blend science & art of retailing occasion wear. Panelists of this discussion were: K.R. Nagarajan, Founder & MD, Ramraj Cotton Jagdish…
Emerging Trends in Lifestyle Retailing
Panelists – from Left to Right: Vasanth Kumar, ED, Max Retail; Rahul Mehta – President, Clothing Manufacturers Association of India; Darpan Kapoor, Vice President, Kapsons Fashions; Vineet Gautam, Country Head, Bestseller India; Vinay Nadkarni, MD & CEO, Globus Stores Pvt…
Emerging Consumer Insights
Opening Remarks Incredible diversity of consumer segments in India. A few examples: 1. Urban <20 yrs – don’t tune into TV / Radio / newspapers. Communicate thru data not voice. 2. The traditional consumer who shops once a month, but…
Emerging Consumer Segments in India: A report by RAI & KPMG
Presented by: Mr. Anand Ramanathan, Associate Director, KPMG Emerging Consumer Segments in India “While Indian retail is growing at a healthy pace, some consumer segments clearly ‘stand out’ and are fast gaining traction in Retail” – Anand Ramanathan, KPMG Classification…
Total Retail: Customer Trends that are Changing Business Models
Total Retail: Customer Trends that are Changing Business Models – Report by PwC Presented by: Ms. Rachna Nath, Head of the Consumer Products Practice – PwC Thinking Total Retail There was a clear difference between how the retailer looked at…