2014 – Retailers Association of India (RAI)

Paying Online: The Techie v/s the Consumer

Most of the literature on e-commerce suggests that online payments in India will shift away from cash on delivery (COD). The graph below is typical – by 2016, the expectation is that COD will drop 10 percent, being replaced by…

Vidya HariharanDecember 15, 2014December 15, 2014 Consumer Behaviour, E-commerce

Funding and support for retail start-ups

Franchising as a business model has achieved stability over the course of time, given new entrepreneurs increased confidence on the success of their ventures. These available investments and increased investment capability have also been a key factor driving the growth…

Chackochen MathaiOctober 28, 2014October 28, 2014 Franchising, Retail Finance, Retail Funding, start-up

How brick-and-mortar retailers can play to their strengths

As online shopping has surged, traditional retailers have lost millions in sales to so-called showrooming — when shoppers check out products in stores that they then buy from e-commerce sites. How can traditional retailers fight Back? Let us understand, what…

Jeetendra JoshiOctober 7, 2014October 7, 2014 E-commerce, E-Shopping, E-tailing

E-commerce: time to get over the anxiety?

Guess this anxiety over e-commerce is natural. First e-commerce was rejected in the country, now there is anxiety over its rapid strides. Are these stages natural for retailers? Guess, every time there is a major disruption, we would respond in…

V P HarrisSeptember 9, 2014 E-commerce

The four habits of highly ineffective marketers

Splitting the buy: In the broadcast world, marketers often allocate media dollars across several TV networks, hoping that vast reach will capture the audience they are after. But for digital campaigns, it’s often better to consolidate campaign spend. Why? Data.…

Bob LordAugust 18, 2014August 18, 2014 Advertising, Multi-Channel Retail

« Previous

Paying Online: The Techie v/s the Consumer

Funding and support for retail start-ups

How brick-and-mortar retailers can play to their strengths

E-commerce: time to get over the anxiety?

The four habits of highly ineffective marketers

Reach out digital shoppers with trusted data

Customer Loyalty: A simple secret revealed

Do you have a sound pre-media strategy?