Moderator <\/strong><\/p>\n Bijou Kurien, Independent Consultant and Member – Strategic Advisory Board, L Catterton Asia (a part of the LVMH Group)<\/p>\n Panelists<\/strong><\/p>\n Adnan Khan, MD, Accenture The Chitragupta of data will deliver the best retail experience<\/strong><\/p>\n The retail experience has evolved from one that was once synonymous with shopping only at neighborhood markets, to now progressing into an era that delivers unbound shopping avenues in the real world as well as the digital realm. Bijou Kurien highlighted this trait of the business as he reckoned, \u201cRetail and shopping is now a ubiquitous experience.\u201d<\/p>\n Sharing his view on the data accumulated from the shopping and retail culture in today\u2019s world, Jamshed S. Daboo shared \u201cEverybody in the chain of the retail process will get \u2018smarter\u2019, and data gained from the process will play a vital role in business strategy. This \u2018Big Data\u2019 gives clues to key aspects of shopping patterns that helps you take real time key decisions and to deliver a better shopping experience for the consumer\u201d.<\/p>\n Inciting how analytics provides a clear view of what customers want and the means to deliver it, Adnan Khan stressed upon how essential it is for retailers to build on these analytics to create better KPI\u2019s and thereby enhance their overall business ecosystem. \u201cTechnology can give you on demand data and power to analyze it. The thing is, organizations have to adapt with speed, especially when it comes to technology and what it has to offer\u201d he said, assuring that doing so will ensure that retailers are in step with the customer and the ever evolving market trends.<\/p>\n \u201cCustomer Experience deserves to be at the center of any retail strategy\u201d, is what Vikram Garg emphasized, as he provided a consolidated insight to dealing with the ever evolving market landscape, with due consideration to government rules and regulations, effervescent competition horizon and various layers of the retail process.<\/p>\n In terms of Online vs Offline retail experience, Govind Shrikhande noted the prowess of the online medium\u2019s ability to reach several micromarkets in a far more effective manner, which has enabled businesses to better understand consumer shopping trends. Mr. Shrikhande also noted that physical location and other such geographical factors play a huge aspect in determining the shopping mindset of the consumer. \u201cThe cumulate of such varied and diverse data sets will allow you to understand the mindset of the consumer, and afford you the power to reinvent your strategy in sync with the various ways in which your consumers evolve\u201d, he asserted, sharing that one\u2019s business strategy must involve a precise mix of Discipline, Direction, and knowledge of when to \u2018Accelerate\u2019 and when to \u2018Decelerate\u2019. And championing the cause of \u2018One view of customer – One View of inventory – One view of order\u2019, Mr. Shrikhande further asserted \u201cIf you\u2019re Chitragupta \u2013 someone who knows almost all of their customers\u2019 preferences, and deciphers the true meaning of that data \u2013 only then will you be able to develop optimum means to use these preferences and deliver a truly wholesome retail experience to the customer.\u201d<\/p>\n Conclusively, the best way for retailers to deliver an optimum customer experience promoting a highly personalized and convenient shopping experience is by consolidating and synergizing the online and physical realms.<\/p>\n","protected":false},"excerpt":{"rendered":" Moderator Bijou Kurien, Independent Consultant and Member – Strategic Advisory Board, L Catterton Asia (a part of the LVMH Group) Panelists Adnan Khan, MD, Accenture Govind Shrikhande, MD, Shoppers Stop Ltd. Jamshed S. Daboo, MD, Trent Hypermarket Pvt Limited (Star… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,115],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3202"}],"collection":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=3202"}],"version-history":[{"count":1,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3202\/revisions"}],"predecessor-version":[{"id":3203,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3202\/revisions\/3203"}],"wp:attachment":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=3202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=3202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=3202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nGovind Shrikhande, MD, Shoppers Stop Ltd.
\nJamshed S. Daboo, MD, Trent Hypermarket Pvt Limited (Star Bazaar)
\nVikram Garg, Principal, Blackstone<\/p>\n