Digital buyers in India have not much changed the frequency with which they shop digitally or in-store, according to longitudinal research.<\/p>\n

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2015 research from Retailers Association of India<\/a> (RAI) and PricewaterhouseCoopers<\/a> (PwC) found that 12% of digital buyers in the country shopped via digital channels on a daily basis. That was up 3 points from 2013, for an increase of 33%.<\/p>\n

Weekly digital shopping enjoyed a similar jump, from 31% of respondents in 2013 to 39% in 2015, or an increase of about 26% over two years.<\/p>\n

Monthly rates of digital buying held steady over the same period, at around a third of digital buyers.<\/p>\n

But store shopping habits had barely budged: 16% of digital buyers made in-store purchases daily last year, compared to 15% in 2013. Weekly in-store shopping was flat at 32% in 2015, and monthly shopping habits had dropped slightly, from 32% to 28% over two years.<\/p>\n

eMarketer estimates that 82.3 million people in India made at least one purchase in 2015 via digital channels, up 52.0% over 2014. That\u2019s still a tiny figure in the country of more than 1 billion, however, and amounted to just 37.3% of internet users in 2015. By 2019, the end of eMarketer\u2019s forecast period, nearly a quarter of a billion people in India will make purchases digitally.<\/p>\n

Article Published by: http:\/\/www.emarketer.com\/Article\/How-Often-Do-Indias-Digital-Buyers-Shop\/1013666<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Digital buyers in India have not much changed the frequency with which they shop digitally or in-store, according to longitudinal research. 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12% of digital buyers in the… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,42],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3160"}],"collection":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=3160"}],"version-history":[{"count":1,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3160\/revisions"}],"predecessor-version":[{"id":3161,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3160\/revisions\/3161"}],"wp:attachment":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=3160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=3160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=3160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}