$\"01\"$ <\/a>

From L-R: Pradeep Hirani, Founder & CEO, Kimaya Fashion Pvt Ltd; Dharmendra Manwani, Founder & CEO, Jean-Claude Biguine Salon & Spa; Moderator: Anupam Yog, Director \u2013 Marketing, Virtuous Retail; Devita Saraf, CEO, VU Technologies<\/p><\/div>\n

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Devita Saraf, CEO, VU Technologies<\/p><\/div>\n
\u2022 The TV is one of the first signs of \u2018affluence\u2019.<\/p>\n
\u2022 We have build our own lounge stores to build loyalty among customers<\/p>\n
\u2022 We allow people to customise their televisions in terms of technology as well as aesthetics.<\/p>\n
\u2022 Tarun Tahiliani and Swarovski have collaborated with us to build luxury televisions.<\/p>\n
\u2022 In order to bring our innovations to the fore, we organise \u201ctrunk shows\u201d across the country.<\/p>\n
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\u2022 Co-branding with other luxury brands has helped us enhance clientele.<\/p>\n
We have made televisions in India more about the senses than about the science.<\/p>\n
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How is consistency of service maintained for a luxury service provider?<\/strong><\/em><\/p>\n
$\"06\"$ <\/a>
Dharmendra Manwani, Founder & CEO, Jean-Claude Biguine Salon & Spa<\/p><\/div>\n
\u2022 Luxury is notabout price but value.<\/p>\n
\u2022 Building a luxury brand is about trust\u00a0 – the kind that develops over time, and needs consistency of product and experience.<\/p>\n
\u2022 Getting world-class services at a convenience of price and time defines modern luxury.<\/p>\n
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\u2022 The Luxury consumers in India are not necessarily affluent but aspirational. They have global exposure and understand the value of a branded product.<\/p>\n
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What defines luxury in Indian apparel industry?<\/em><\/strong><\/p>\n
$\"07\"$ <\/a>
Pradeep Hirani, Founder & CEO, Kimaya Fashion Pvt Ltd<\/p><\/div>\n
\u2022 The Indian woman is the most powerful shopper. There was a need to cater to her luxury demands vis-a-vis men\u2019s fashion.<\/p>\n
\u2022 73% demand is from the women\u2019s apparel category.<\/p>\n
\u2022 Kimaya designs clothing for women in the $ 100 segment.<\/p>\n
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\u2022In the Indian apparel segment, luxury is about design, style AND price.<\/p>\n<\/div>\n
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<\/p>\n
What is the price v\/s value concept within a luxury brand?<\/strong><\/em><\/p>\n
$\"06\"$ <\/a>
Dharmendra Manwani, Founder & CEO, Jean-Claude Biguine Salon & Spa<\/p><\/div>\n
\u2022 It is important to note that luxury brands all over the world evolved from being sharply aligned with consumers demands of that time.<\/p>\n
\u2022 These brands made extraordinary products consistently and, hence, the demand grew exponentially.<\/p>\n
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\u2022 When the demand couldn\u2019t be met, the price rose. Hence, the relationship between luxury and price hinges on value.<\/p>\n<\/div>\n
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Where do you see your brand in 5 years?<\/strong><\/p>\n
$\"05\"$ <\/a>
Devita Saraf, CEO, VU Technologies<\/p><\/div>\n
\u2022 We will become even more experiential.<\/p>\n
\u2022 Our brand values won\u2019t change. Brands don\u2019t change drastically over 5 years. However, we expect the consumer to become more quality and brand conscious.<\/p>\n
\u2022 Hence, I hope to go online and establish a healthy balance between cultivating e-commerce as well as expanding my stores.<\/p>\n
\u2022 We would like to leverage the trend of customers buying electronics on line \u2013 and move the customer towards buying Luxury electronics online.<\/p>\n
\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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