\nPresented by: Ms. Rachna Nath, <\/strong>Head of the Consumer Products Practice – PwC<\/p>\n
Thinking Total Retail<\/strong> Technology has raised the bar and a unified brand story across all channels that promises a consistently superior customer experience which ensured that the marketing department is integrated with the back office supply chain facilitated by agile and innovative technology\u2013together which constitutes the building blocks of the next retail business model.<\/p>\n Key Trends Found in the Study<\/strong><\/p>\n Key Trends Found in the Study<\/strong><\/p>\n The key trends will drive the business model for the \u2018total retailer\u2019 and blur the lines between\u00a0 online and in-store.<\/p>\n This phase of change will be led by the customer, and it might make business\u00a0 sense for the retailer to co-create their business model with them. Conclusions Retailers will need to manage the physical as well as the online store as a portfolio of stores.<\/p>\n On the customer service side, managing online customers requires additional rigor;\u00a0 as compared to managing those who walk into the stores.<\/p>\n The online customer today is more proactive in sharing his or her overall shopping experience on social networking sites<\/p>\n Customer analytics is a key area of focus for all retailers.<\/p>\n Retailers who are successful in differentiating themselves in the market are the ones who are agile to change, can build a flexible as well as scalable business model that seamlessly integrates the front and back-end processes in order to meet customer expectations and build trust.<\/p>\n Total Retail: Customer Trends that are Changing Business Models \u2013 Report by PwC Presented by: Ms. Rachna Nath, <\/strong>Head of the Consumer Products Practice – PwC<\/strong>![\"01\"](\"http:\/\/rai.net.in\/blog\/wp-content\/uploads\/2014\/02\/013.jpg\")
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