There is an ever increasing demand on Visual Merchandising (VM) departments to develop and assist in the development of the retail experience – away from the long established traditional locations where the visual merchandiser would normally work. Who better to show and prepare this experience than the visual merchandiser or visual stylist?<\/p>\n Within e-commerce there are a number of opportunities to promote a brand, along with its product. This list keeps on growing as new platforms, trends and social media develop.<\/p>\n Various platforms provide presentation opportunities which should be seized in order to connect and nurture future clients or customers.<\/p>\n Retail is about creating brand awareness and creating profit to survive and go on from strength to strength. It\u2019s about numbers as always and getting as much as possible presented to entice the customer to like what they see.<\/p>\n To quote a slightly olderand long respected colleague; \u201cwhat they see is what you sell\u201d. Therefore as the trader would represent his or her goods in the shop window and follow through in-store, the e-experience has to do the same. Title pages have to not only represent the brand or organisation, but they need to be desirable enough to make the customer click \u2018to go in\u2019 and investigate further.<\/p>\n The ease of e-shopping should follow the same ease and logic of the real time experience, grouping pages and products as expected to be worn or used. Creating a discipline and structure will help the customer find things easily. Attention to and focus on details can be highlighted with images to show and make up for the inability to touch the product. Selected high definition images can be used to target or express the look and feel a particular item has.<\/p>\n
\n<\/a>VM is linked inevitably with the visual experience of the customer. Everything the customer sees is key to the good marketing and positioning of a brand. Desirability of what\u2019s on offer is – as always – dependent on how it looks. Our emotions are triggered by what we see and how we feel about what we see. The on-line experience is bringing the retailer into the home, office or into the very hand of the customer wherever they are and whenever, 24hours a day.<\/p>\n