\n Key Highlights of Korum’s Festive Kaleidoscope<\/b><\/p>\n<\/td>\n<\/tr>\n So what are the specifics when it comes to KORUM malls festive plans, \u201cWe have always connected shopping with offers and entertainment thus making the process a truly gratifying experience. We ensure that we connect to the right target audience for our festive offers. We reach our target audience through various promotional activities, advertising and Public Relations, for example, the Gujarati population for Golden Dandiya, Maharashtrian population for Ganesh Chaturthi etc.\u00a0 Target media for our promotional activities is also chosen accordingly. We also have a highly active social media community with over one lakh fan base.\u201d highlights Deva.<\/p>\n The festive plans will be supported by a frivolous Visual merchandising initiative which will actually be the tangible flavor of the season giving out the VM details Deva says, \u201cThe event d\u00e9cor of the mall plays a key role in the festive season. We ensure that the entire decor and event set up are frequently changed. Taking into consideration the cost and feasibility, we bring in new and<\/p>\n Last year KORUM mall had installed the largest Kandil of the city during Diwali and the largest Christmas tree was made out of shopping bags along with the largest cake during the Christmas celebration. Along with the Visual merchandising team the operations team also gears up by ushering in freshness to the mall. \u201cThe operations department undertakes jobs like painting, polishing of floors, ensure d\u00e9cor is updated. Also, to improve on the customers experience, valet parking is added, music is changed as per the festive season. The vigilance also needs to be stepped up to manage extra footfalls.\u201d Highlights Deva.<\/p>\n All this comes with an unwanted package of chaos and challenges which are tackled tactfully at Korum sharing the challenges Deva says, \u201cOne of the key challenges faced during festive season is that of safety and security as the footfalls increase during the season. We coordinate with local police to ensure that the vigilance is at its best. Another challenge faced in the availability of parking space for which we have additional valet parking and also ensure quick exits by\u00a0 providing manual cash checkout counters. The traffic situation at the entry and exit is also managed with coordination with the traffic authorities.\u201d<\/p>\n But each of these challenges feels a worthy war when the result is a booming footfall and growth. On this Independence Day, the mall experienced a daily footfall of more than 62,000. \u201cThis has been the highest observed so far. We expect to break this record in the coming festive season.\u00a0 We also achieved our monthly ever footfalls in July of 7.25 lakh. August we crossed 7.33 lakhs with few more days left.\u201d Hopes Deva.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Korum Malls Festive Kaleidoscope Malls have become the new temples of Indian middle class and particularly during festive season they are nothing but a Mela, a place where fun and frolic is overflowing and entertainment is at its peak. We… <\/p>\n","protected":false},"author":1,"featured_media":1002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[43],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1025"}],"collection":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=1025"}],"version-history":[{"count":4,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1025\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1025\/revisions\/1028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media\/1002"}],"wp:attachment":[{"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=1025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |