In the session “Managing growth using next generation retail platform” Mr Rakesh Kalra, Chief IT, SSIPL shared case study on how SSIPL managed to integrate backend with front end by implementing Microsoft Dynamics AX. SSIPL a 19 year old company with more than 1000 stores and 5 footwear manufacturing units represents some leading international fashion and footwear brands like Levi’s and Nike. Some challenges they faced are:
- Integrating multiple POS applications with ERP
- Data synchronization between ERP and POS
- Fixed Asset Register Cost Centre Management
- Real time tracking of goods in transit
- Human Resource management
- Merchandising Planning
- Customer Relationship Management
- No interface for eCommerce and mCommerce
- No Business Intelligence
The company made in-depth analysis of the problem and realized that there was a need for Single Resource Solution. Microsoft Dynamics AX filled up this void and successfully addressed all the problems bringing a significant change in the business operation.