Managing growth using next generation retail platform

Session 8-single platform to fix problems

In the session “Managing growth using next generation retail platform” Mr Rakesh Kalra, Chief IT, SSIPL shared case study on how SSIPL managed to integrate backend with front end by implementing Microsoft Dynamics AX. SSIPL a 19 year old company with more than 1000 stores and 5 footwear  manufacturing units represents some leading international fashion and footwear brands like Levi’s and Nike. Some challenges they faced are:

  • Integrating multiple POS applications with ERP
  • Data synchronization between ERP and POS
  • Fixed Asset Register Cost Centre Management
  • Real time tracking of goods in transit
  • Human Resource management
  • Merchandising Planning
  • Customer Relationship Management
  • No interface for eCommerce and mCommerce
  • No Business Intelligence

The company made in-depth analysis of the problem and realized that there was a need for Single Resource Solution. Microsoft Dynamics AX filled up this void and successfully addressed all the problems bringing a significant change in the business operation.

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Retailers Association of India (RAI) is the unified voice of Indian retailers. RAI is a not for profit organization (registered under section 25 of Companies Act, 1956), works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India. RAI is the body that encourages, develops, facilitates and supports retailers to become modern and adopt best practices that will delight customers. RAI has a three charter aim of Retail Development, Facilitation and Propagation.