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{"id":862,"date":"2013-08-06T11:40:11","date_gmt":"2013-08-06T11:40:11","guid":{"rendered":"http:\/\/rai.net.in\/blog\/?p=862"},"modified":"2013-08-07T04:54:35","modified_gmt":"2013-08-07T04:54:35","slug":"the-state-of-retail-e-marketing-in-india-insights-from-the-india-retail-e-marketing-study-2013","status":"publish","type":"post","link":"http:\/\/blog.rai.net.in\/the-state-of-retail-e-marketing-in-india-insights-from-the-india-retail-e-marketing-study-2013\/","title":{"rendered":"The State of Retail e-Marketing in India: Insights from the India Retail e-Marketing Study 2013"},"content":{"rendered":"<\/a><\/code><\/p>\nMr Punit Modhgil, Founder-Director, Octane.in presented the Report : The State of Retail e-marketing in India: Insights from the India Retail e-Marketing Study 2013 @ ReTechCon 2013.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
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The key findings by this survey are:<\/p>\n
\n- 27% of offline retailers surveyed have planned to embrace online retail<\/li>\n
- 27% of the retail companies surveyed heavily use technology for marketing efforts while 44% use it to some extent. On the flipside 26% of respondents say they use minimal technology while 4% don\u2019t use technology.<\/li>\n
- About 55% of offline retailers using mobile as amarketing channel while only 10 of the online retailers are doing the same<\/li>\n
- While 58% of offline retailers think sales and special offers get them maximum customer engagement, while 20% of online retailers think similarly.<\/li>\n
- Of the surveyed offline retailers, close to 71% chose social media for marketing investments while 36% chose email marketing. At the same time, for online retailers 70% of them prefer social media at the same time 70% prefer email marketing too.<\/li>\n
- 80% of all e-commerce companies and about 51% of all offline retailers revealed to have sales revenue in the 0-100 crore range.\u00a0 At the same time, about 20% of online retailers and 23% of offline retailers chose the 101-500 crore range. According to RAI-Octane data there are no e-commerce companies in the 500+ crore revenue range, while 27% of offline retail respondents do fall into that category.<\/li>\n
- Only 2% of all retailers surveyed for this study seem to be dominating their markets with over 75% market share, while a slightly larger 4% of the retailers revealed to have between 51% to 75% of the market share. 59% of retail companies are struggling to find sure foothold.<\/li>\n<\/ul>\n