One of the keynote speakers at ReTechCon 2013 \u2013 Sanket Akerkar themed his address around the three dimensions of customer centricity: delivering Personal, Seamless & Differentiated Service.<\/p>\n

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Directionally, Microsoft sees the retail \u201cdesktop\u201d as being integrated across devices \u2013 with the same functionality, and Look and Feel.<\/strong><\/em><\/p>\n
This is important since most retailers in India are coming to grips with the basic question of whether mobile apps \/ platforms should follow the same functionality \/ form as their desktop counterparts.<\/p>\n
One of the video case studies presented \u2013 Oriental Mandarin \u2013 showcased how mobility solutions (relevant since hotel staff have to be on the move) across platforms, with a full virtualization solution ensured that the hotel\u2019s mission of \u201cdelighting and satisfying\u201d guests was met; while delivering cost savings of USd 500K per hotel per hotel.<\/p>\n
Similarly using technology as a \u201cpersonal shopper\u201d \u2013 (http:\/\/www.youtube.com\/watch?list=TLdnFGzS_VxqM&feature=player_detailpage&v=RCM0u2tBl5E) \u2013 delivered by a company called Fitting Reality \u2013 showcased how technology can deliver customer engagement.<\/p>\n<\/div>\n
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