![\"Emerging](\"http:\/\/rai.net.in\/blog\/wp-content\/uploads\/2013\/06\/Emerging-Retail.jpg\")
<\/a>Shopping habits have evolved to encompass traditional vendors and modern trade formats. At the same time, the smaller retailers have also begun to use technology\u00a0 – either to aggregate purchasing power, or to provide better customer service.<\/p>\nThe table below provides a comparison of emerging v\/s organized retailers \u2013 their reach and technology habits<\/p>\n Similarly, for apparel retailers \u2013 complexity stems from the fact that merchandise is seasonal, and the customer requirement for a large range and variability in sizes and shades. Food service retailers have to work around complexities associated with wastage, and procurement of materials.<\/p>\n Technology adoption \u2018value chain\u2019 for Emerging Retailers:\u00a0 The graphic below shows a conceptual roadmap for technology adoption among small emerging retailers; as retailers grow in size and reach, they adopt differing segments of technology.<\/p>\n For technology providers, emerging retail \u00a0can be a large opportunity \u2013 provided their offerings address the following:<\/p>\n The retail sector in India is estimated at USD 500 bn (source: Deloitte \u2013 Jan 2013).\u00a0 92% of the sector is emerging retail; with 8% penetration of modern retail formats. Shopping habits have evolved to encompass traditional vendors and modern… <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,45,23],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/611"}],"collection":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":3,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"predecessor-version":[{"id":617,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/611\/revisions\/617"}],"wp:attachment":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/p>\n<\/a>Also \u2013 the complexities faced by emerging retailers are different depending on the category of merchandise sold. \u00a0For examples kiraana\u2019s have to deal with complexities of a large assortment, credit sales, home delivery requirements of customers, and customer returns. Some of the larger \u2018organizing\u2019 retailers in this category also have to handle the relationship dynamics with consumer product companies \u2013 to achieve parity in promotions with larger retailers.<\/p>\n<\/a><\/h2>\nPoints to ponder:<\/h2>\n
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