A clear view of the fresh snacks in the Quick Bite zone helps build additional footfall into the store. An organized planogram supported with product and brand communication assist customers in having a convenient and enjoyable experience in The Quick Pick zone in the store. The Core zone presents the wide variety of specialty designer cakes in the Monginis portfolio. Digital tabs and a wall mounted screen help emphasize the range. Selective party accessories are placed in this zone to help complete the celebration purchase.<\/p>\n
After having successfully tried it at one store, the brand is in the process of rolling out the new concept to the rest of the 750 outlets across the country to keep delighting customers in the new-age.<\/p>\n
The name Monginis has been around from the early 1900s with Italian Mongini brothers. In 1965, the business was bought over by the Khorakiwala family who turned it into a professional bakery unit and pioneered Franchising in the Bakery Industry in India. \u201cThe business model of Monginis is founded on the commitment of delivering \u2018Factory to Fork quality\u2019 to the consumer for which we have vertically integrated our baking ecosystem that matches global benchmarks in this segment. Our vision is to \u2018be a part of every celebration in India\u2019 and this has been delivered through a dominant network of 18 ISO 22000:2005 Certified Factories, 750+ Cake Shops across 150 cities, 1700+ distributors and 70+ super stockists,\u201d explained Qusai Khorakiwala, Director, Monginis Foods Pvt. Ltd. Monginis is the first brand to have professionalized bakery business in India and made it a nation-wide success. The purpose of the rebranding was to drive home the fact that Monginis is not just another bakery chain but an institution that pioneered the professional bakery retailing in India.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Monginis makes use of clever design, visual merchandising and branding to further augment the customer experience at its stores Recently, Monginis the household brand set out to update its retail experience to maintain its leadership position in the minds of… <\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[116],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3225"}],"collection":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=3225"}],"version-history":[{"count":3,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3225\/revisions"}],"predecessor-version":[{"id":3231,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/3225\/revisions\/3231"}],"wp:attachment":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=3225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=3225"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=3225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}