Getting a grip on the customer’s psyche is a tall order. In a market like India, which is close to a demographic inflection point, the challenge is even more complex. In May 2013, AIMIA roped in IMRB to study consumer behaviour in urban India. The exercise also aimed to gather insights into consumers’ relationships with brands and their awareness of loyalty programmes. The study threw up some interesting findings.<\/p>\n
COMING UP TRUMPS By Akash Sahai, Managing Director, Aimia India<\/p>\n","protected":false},"excerpt":{"rendered":" Getting a grip on the customer’s psyche is a tall order. In a market like India, which is close to a demographic inflection point, the challenge is even more complex. In May 2013, AIMIA roped in IMRB to study consumer… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,54,67,43],"tags":[9],"_links":{"self":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/2432"}],"collection":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=2432"}],"version-history":[{"count":6,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/2432\/revisions"}],"predecessor-version":[{"id":2592,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/2432\/revisions\/2592"}],"wp:attachment":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=2432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=2432"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=2432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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