<\/a>\u201cDespite the importance of data driven marketing we think product is the core that wins customers\u201d \u2013<\/p>\n

Rajiv Nair,<\/strong> Celio Future Fashion Limited<\/p>\n

We do a year worth of work that actually reaches to customers. The same product which are sold in France are available here in India too except some seasonal offerings. Indian customers are value conscious and we too don\u2019t belong to ultra premium category<\/p>\n

We have a socially integrated loyalty programme on mobile platform to know more about customers. The program connects customers across the world who are talking about the brand, Celio rewards the customer for being social – consumers can accumulate points.<\/p>\n

Social as a\u00a0 platform to win customers<\/strong><\/p>\n

<\/a>\u201cThe advantage of social\u00a0 – is it gives the retailer opportunity to get to know your customers, and to profile them\u201d \u2013<\/p>\n

Uma Talreja, <\/strong>Trent Ltd<\/p>\n

Social programs in Retail companies need the product and marketing teams to work together to drive success.<\/p>\n

Social can drive traffic to the store \u2013 provided it\u2019s supported by location and in-store experience.<\/p>\n

Finally, the tone of voice on Social \u2013 can help attract customers to the brand and store experience.<\/p>\n

Social media to win consumers<\/strong><\/p>\n

<\/a>\u201cI rather like to see facebook as a means to engage customers rather than win a customer\u201d \u2013 Abhishek Gupta,<\/strong> The Mobile Store Ltd<\/p>\n

Effective use of Facebook can lead you to hear the voice of the customers, be it for a new product launch or making a crucial business decision<\/p>\n

Relevance of Social Media<\/strong><\/p>\n

<\/a>\u201cSocial media is now a part and parcel of brand communications to target young consumers.\u201d \u2013 Anaggh Desai,<\/strong> Chlorophyll Experience Consulting<\/p>\n

It\u2019s important to have a mechanism to accurate measure voice and velocity on social media.<\/p>\n

That framework allows brands to decide on the ROI of spend on social<\/p>\n

E-commerce scenario<\/strong><\/p>\n

<\/a>\u201cLast December 89 million of Indian came online to shop out of which 40 million bought. Ecommerce is here to stay embrace the channel and have a presence.\u201d \u2013 Deepa Thomas,<\/strong> eBay India<\/p>\n

Ebay sells products of big retailers as well as very small retailers who employ 2-3 persons. They all reach out to the 4306 cities where we have consumers in India as well as exports in 201 countries around the globe.<\/p>\n

Ecommerce as a channel?<\/strong><\/p>\n

<\/a>\u201cEcommerce has to be considered as a new channel and for which a new marketing strategy has to be adopted and adapted to. \u201d \u2013 Deepshikha Surendran,<\/strong>\u00a0Infiniti Retail Ltd.<\/p>\n

The importance lies in pushing the brand thoughts across the channels as a seamless exercise so that the brand is appreciated as the most preferred brand amongst the customers. That should be the core of the strategy.<\/p>\n

Role of Technology<\/strong><\/p>\n

<\/a>\u201cTechnology is moving very fast so ecommerce has to be a part of the strategy.. \u201d \u2013<\/p>\n

Jasmeet\u00a0Singth Gulati,<\/strong>\u00a0NowFloats<\/p>\n

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