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{"id":174,"date":"2013-02-09T13:36:34","date_gmt":"2013-02-09T13:36:34","guid":{"rendered":"http:\/\/rai.net.in\/blog\/?p=174"},"modified":"2013-02-12T05:02:29","modified_gmt":"2013-02-12T05:02:29","slug":"your-on-air-co-passenger-is-a-crate-of-fruit","status":"publish","type":"post","link":"http:\/\/blog.rai.net.in\/your-on-air-co-passenger-is-a-crate-of-fruit\/","title":{"rendered":"Your on air co-passenger is \u2026. \u2018A crate of fruit\u2019!"},"content":{"rendered":"

This could be the \u2018new normal\u2019 if Jet Airway\u2019s prototype of \u201cCargo on Seats\u201d reaches commercial scale. The design of the model was presented to at the Retail Leadership Survey 2013.<\/p>\n

Much has been written about India\u2019s logistical problems –\u00a0 Trucks carrying cargo on the road, move at average speeds of 20km\/hr, and because 55% of all cargo moves via road, the country pays an extra Rs 60,600 crores per annum as extra fuel cost, plus Rs 30,000 crores, on account of delays in road transport.<\/p>\n

Air cargo has a tiny share of the market \u2013 about 1% – which is logical given that it is an expensive mode of transport.<\/p>\n

\"Untitled-1\"<\/a><\/p>\n

The team at Jet Airways \u2013 \u2018stumbled\u2019 on the opportunity \u2013 when they realized that for products which are perishable or otherwise time sensitive, with high holding and warehousing costs \u2013 there was a case to consider using air cargo \u2013 simply because of the economics involved.<\/p>\n

Consider this \u2013 Drumsticks are sold at Rs. 10 per kg by farmer in Bangalore, but retail at Rs.60 per kg at a supermarket in DELHI.\u00a0 The goods travel by road for 5 days and there is 45% in-transit wastage. An Air Cargo Solution \u2013 which delivers almost 100% of produce within 24 hrs could provide better price realization to the farmers, at the same price to the customer.<\/p>\n

\"Manish<\/a>

Manish Dureja, VP Marketing, JetAirways<\/p><\/div>\n

After a couple of experiments where the team initially moved cargo during the night \u2013 they realized that the saleable solution was to move cargo along with passengers in the cabin.\u00a0 However \u2013 the belly capacity could only provide 6 tonnes of additional cargo \u2013 and to be viable \u2013 they needed to move between 8 and 10 tonnes (depending on the model of the aircraft) of cargo per flight. The solution?\u00a0 \u201cCargo on seats\u201d.\u00a0 Mail and courier cargo could be moved into the cabin, to occupy empty seats, with the passengers. This created the required 8 to 10 tonnes of belly space.<\/p>\n

Internationally, there are several patents for \u201con-board\u201d cargo containers and Jet was able to source specially designed and manufactured passenger seat cargo containers.<\/p>\n

The \u2018container\u2019 meets all airworthiness, performance and\u00a0\u00a0 flammability\u00a0 requirements, has a \u2018tare\u2019 weight of 6 kgs, can accommodate 225 kgs (i.e. equal to 3 adults) of cargo, and takes 10 minutes to assemble.<\/p>\n

They are in the process of obtaining the necessary permissions from the DGCA for commercial operations.<\/p>\n

If successful, it could ensure that there will never be an empty seat on their fleet again.<\/p>\n","protected":false},"excerpt":{"rendered":"

This could be the \u2018new normal\u2019 if Jet Airway\u2019s prototype of \u201cCargo on Seats\u201d reaches commercial scale. The design of the model was presented to at the Retail Leadership Survey 2013. Much has been written about India\u2019s logistical problems –\u00a0… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[8],"_links":{"self":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/174"}],"collection":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":5,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":367,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/174\/revisions\/367"}],"wp:attachment":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}