Adding further Deepika says, \u201cThe festive season is usually very busy for the marketing department as we need to organize all the marketing and promotional activities together. A lot of advertising and promotional activities keeps us very occupied throughout this season.\u201d<\/p>\n\n\n\n\n\n\n\n\n

\n Key Highlights @ Tanishq<\/b><\/h2>\n<\/td>\n<\/tr>\n

Challenges<\/b><\/p>\n \n To keep our stores well stocked with a wide range of jewellery offerings. Intelligent stocking and logistics play a very key role in smooth operation during this season.<\/li>\n Customers are showing interest in studded\/diamond jewellery. Demand for coloured stone and diamond jewellery increases gradually.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

VM Budgets<\/b><\/p>\n \n The budget is largely a percentage of the marketing budget and varies year on year depending on the campaign. It varies from 3% to 10% of the project budget.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

Key VM elements<\/b><\/p>\n \n Lighting, fragrances, hot spots to highlight out new arrivals and music is a must for the season. Tanishq also designs signature gifts for our customers for a number of festivals.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

VM Innovations<\/b><\/p>\n \n Engaging with small self-help groups to manufacture our VM kits to ensure a customised handcrafted look for each of our stores.<\/li>\n A special zone for wedding will highlight the exciting collection for the season.<\/li>\n Festoons and focal points will give the store a happy look.<\/li>\n VM Challenges<\/li>\n Ironically holidays play the spoiler in the season as far as production and despatches are concerned. A lot of labour oriented work upsets the schedule during these holidays.<\/li>\n Transport & courier also shuts shops on these days<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Visual Merchandising Plans<\/b><\/em><\/h2>\n Sharing the process followed at Tanishq when it comes to Visual Merchandising Sukanya Gopinath, Manager \u2013 VM, Tanishq says, \u201cThe design brief for the festive season begins 4-5 months in advance in keeping with the marketing and retail calendars. Of course, certain campaigns might also be reworked due to the changes in the market scenario. Therefore it’s important for the VM concept to be able to accommodate last minute changes. However the festive season is easier to handle as the mood for the season is about the spirit and the festivities. With trend reports and market visits for new materials, a mood board is presented to the concerned departments. Post this, prototypes and samples are made and tested on site. Market surveys done during the proto phase will help with the vendor finalization and raw material procurement process. Typical production timelines are about 2 months for an all India roll out.\u201d<\/p>\n  <\/p>\n","protected":false},"excerpt":{"rendered":" Tanishq’s Tango for this Festive Season! Jewelry features amongst the top categories purchased during festive season, it becomes quintessential to know what a jeweler does during this ‘Golden period’. Thus one of the leading brands of the Jewelry sector, Tanishq… <\/p>\n","protected":false},"author":1,"featured_media":1010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[43],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1044"}],"collection":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=1044"}],"version-history":[{"count":7,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1044\/revisions"}],"predecessor-version":[{"id":1061,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1044\/revisions\/1061"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media\/1010"}],"wp:attachment":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=1044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=1044"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=1044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}