Marketing Checklist @ Nilgiri’s<\/b><\/p>\n

\n
• Sale Forecasting.<\/li>\n
• Packaging Availability (especially for Value packs).<\/li>\n
• Coordination with Production Department.<\/li>\n
• Visibility & Communication elements \u2013 Design & Implementation. In-store communication viz Danglers, Posters.<\/li>\n
• Cake Booklet with pictures & pricing details for Corporate Bookings. Training to Store Staff.<\/li>\n
• Finalization of Activation & Promotions.<\/li>\n<\/ul>\n

  VM Checklist @ Nilgiri’s<\/b><\/p>\n

  \n
  • Are window displays creative, attractive & inviting?<\/li>\n
  • Is lighting effective?<\/li>\n
  • Is all signage clear and professional?<\/li>\n
  • Is the store interior clean, welcoming and comfortable?<\/li>\n
  • Is merchandise presentation logically ordered and appealing?<\/li>\n
  • Is high-margin merchandise placed in high profile locations?<\/li>\n
  • Are displays appropriate for your target customers?<\/li>\n
  • Overall, is the store appearance professional?<\/li>\n<\/ul>\n\n\n\n\n\n\n

    \n Operations Highlights<\/b><\/h2>\n<\/td>\n<\/tr>\n

    Crucial Months<\/b><\/p>\n \n The 3rd Quarter of the calendar year \u2013 October to December \u2013 covering Dusherra Diwali, Christmas & New Year.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

    Footfall managed<\/b><\/p>\n \n While the average footfall is 1200 per day per store during the festive season, the footfall on a particular day can go as high as 1500plus.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n

    Challenges<\/b><\/p>\n \n Managing cash counter is extremely important to ensure fast checkouts for the customers.<\/li>\n Stacking & restacking and Replenishment of stocks can be challenging as the festive period is short.<\/li>\n Home delivery demand increases during the festive time and the customers expect the stocks to be delivered at short notice.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Buying & Merchandising Checklist @ Nilgiri’s<\/b><\/p>\n \n Minimum of 2 to 3 Brands of specific Festival Assortment maintenance.<\/li>\n Projection of Top-line \u2013 Product-wise for the Festival Season<\/li>\n Purchase Orders raised to respective Companies 1month advance<\/li>\n Track of Fill-rates so that Non-Availability situation won’t occur<\/li>\n Buffer Stock maintained @ Warehouse & Stores.<\/li>\n Special Pricing workout and\u00a0 appropriate mode of Communication<\/li>\n Guidelines to Stores for Proper Display of Assortment with Promo talkers @ Store level.<\/li>\n<\/ul>\n Operations Checklist @ Nilgiri’s<\/b><\/p>\n \n Procurement of food & grocery for sale well before the season starts<\/li>\n Supervision of responsibility for display\/offer counters<\/li>\n Plannogram administration<\/li>\n Fixing racks or locations for promotional SKUs.<\/li>\n Setting sale and staff performance benchmarks<\/li>\n Laying down clear policies & procedures for the festive season<\/li>\n Defining staff responsibility & segregating duties & responsibilities<\/li>\n Producing management information reports<\/li>\n Enhancing checks & balances<\/li>\n Establishing & reemphasizing channels for complaints & feedbacks<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":" Nilgiri’s Festive Newness! Setting the stage for their festival initiatives Murali Krishnan, CEO, Nilgiri’s first shares an overall insight related to the dynamics of the industry, the effect it will have on bottom lines and what changes are expected to… <\/p>\n","protected":false},"author":1,"featured_media":1008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[43],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1035"}],"collection":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/comments?post=1035"}],"version-history":[{"count":8,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1035\/revisions"}],"predecessor-version":[{"id":1042,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/posts\/1035\/revisions\/1042"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media\/1008"}],"wp:attachment":[{"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/media?parent=1035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/categories?post=1035"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.rai.net.in\/wp-json\/wp\/v2\/tags?post=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}