Traditional brick and mortar stores have realized that the online space is a powerful channel to amplify reach, boost sales and build brands. STORAI speaks to four leading Brick & Mortar brands who are synergizing online and offline. Co-existence. It’s…
The dramatic birth of an e-shopper
10/10/2013 Today is world embarrassment day. At least for me. I had gone to the office canteen for chai, and Richa was raving about the variety available at some place called Dealz Planet. This shop sounded interesting, so I asked…
VM & Presentation Platforms
There is an ever increasing demand on Visual Merchandising (VM) departments to develop and assist in the development of the retail experience – away from the long established traditional locations where the visual merchandiser would normally work. VM is linked…