The Indian consumer has evolved from a simple buyer driven by a seller’s market to a ‘spoilt for choice’, informed, entity. STOrai speaks to marketing experts to profile the change consumers have undergone over the years. In the words of…
Emerging Consumer Segments in India
A combination of economic factors and changing consumer preferences has led to the emergence of new consumer segments in India. KPMG describes the drivers behind emerging consumer segments in India. STOrai features: The retail industry in India has been growing…
Focus on Consumers at this difficult time
The industry target of achieving over US$ 50 billion revenue from modern retail by 2015 still seems to be realistic which means modern retail is here to grow. However, I definitely expect a change in consumer buying behavior to emerge…