According to a survey conducted by A.T. Kearney, 55% of shoppers said they engage via both online and physical touch points throughout their shopping life cycle. Brands must understand the customer engagement across all touch points and focus on the…
Major challenges and building blocks for adopting omni-channel retailing strategy
Although Omni-Channel execution is undeniably a top priority for retailers, they are still striving hard to address several underlying issues hindering the effective delivery of Omni-Channel experiences. Brands are finding it increasingly difficult to move away from channel-specific silos, and…