South India is incredibly diverse – be it language, culture, food or clothing. The four southern states have 25% of the country’s population, but 30% of its retail turnover. They are more literate and have higher levels of per capita income. Consequently South India is a very attractive market as far as retail is concerned.
Some of the salient points about South India as a retail market are:
Brands built in the South are consistent when they go national –
whether its Nallis in Delhi or Kalyan Jewellers in Ahmedabad.
South India is the home of retail capabilities in India & has created the modern retail movement in this country. It has the wherewithal to accommodate new channels, new customers and the aspirations of the next generation of family entrepreneurs. It is the time for other South based brands to think and plan national.
(Bijou Kurien was the keynote speaker at the Kongu Retail Summit, Coimbatore held on 18th March 2014)
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