We are Ladies and Gentleman serving ladies and Gentleman —Motto of Ritz Carlton Human psyche, as a subject, has always fascinated me. I have often wondered why we wish to be treated like a ‘Gentleman’ when we treat those who…
Retail Employees Day: I want to continue to dream and think big
I enjoy celebrating small achievements. I also like to challenge colleagues enticing them with small gifts for completing the challenge. This helps create an atmosphere of innovation and new idea generation. Meeting these challenges, gives me a great kick and…
No more silos
The challenge of integrating different elements of marketing activity is consistently listed by CMOs as one of their biggest concerns. Nowhere is the challenge greater than in bringing brand and shopper marketing together. Brand and shopper marketing have traditionally existed…
HR Dinosaurs
Leadership expert John Maxwell made an interesting observation: ‘People may hear your words, but they feel your attitude’. This line perfectly describes effective human resource management in today’s world. Human Resource (HR) functions have seen significant transformations over the years,…
The New HR JD
As the world changes around us, the role of HR is changing. HR professionals need equip themselves with new skill sets to be able to mine human potential in the digital age. In a milieu, where our lives are ruled…
Strategies for Adopting Omni-channel Retailing
According to a survey conducted by A.T. Kearney, 55% of shoppers said they engage via both online and physical touch points throughout their shopping life cycle. Brands must understand the customer engagement across all touch points and focus on the…
Major challenges and building blocks for adopting omni-channel retailing strategy
Although Omni-Channel execution is undeniably a top priority for retailers, they are still striving hard to address several underlying issues hindering the effective delivery of Omni-Channel experiences. Brands are finding it increasingly difficult to move away from channel-specific silos, and…
FDI in retail and e-commerce: a retailer’s perspective
Recent media reports about the meeting between leading e-commerce companies and officials from the Ministry of Commerce suggest that the Government of India may be considering FDI in B2C e-commerce outside the ambit of FDI in retail policy making. This…