Most of the literature on e-commerce suggests that online payments in India will shift away from cash on delivery (COD). The graph below is typical – by 2016, the expectation is that COD will drop 10 percent, being replaced by…
Funding and support for retail start-ups
Franchising as a business model has achieved stability over the course of time, given new entrepreneurs increased confidence on the success of their ventures. These available investments and increased investment capability have also been a key factor driving the growth…
How brick-and-mortar retailers can play to their strengths
As online shopping has surged, traditional retailers have lost millions in sales to so-called showrooming — when shoppers check out products in stores that they then buy from e-commerce sites. How can traditional retailers fight Back? Let us understand, what…
E-commerce: time to get over the anxiety?
Guess this anxiety over e-commerce is natural. First e-commerce was rejected in the country, now there is anxiety over its rapid strides. Are these stages natural for retailers? Guess, every time there is a major disruption, we would respond in…
The four habits of highly ineffective marketers
Splitting the buy: In the broadcast world, marketers often allocate media dollars across several TV networks, hoping that vast reach will capture the audience they are after. But for digital campaigns, it’s often better to consolidate campaign spend. Why? Data.…
Reach out digital shoppers with trusted data
The retail industry is in the midst of a revolution – one impacting both customer expectations and commerce. There will be 2.7 billion internet users by the end of this year, and that number will continue to grow at a…
Customer Loyalty: A simple secret revealed
“Have you ever heard the story of Joshie the giraffe?” ask Matthew Dixon, Nick Toman and Rick Delisi at the start of The Effortless Experience, a book that spells out how to win customer loyalty. It goes like this. Joshie is…
Do you have a sound pre-media strategy?
Brands will emerge winners only when they are able connect to the target audience at the point of sale. In a cluttered market, where 90 % of the products are still sold through traditional kirana store, it becomes a big…